Bulk SMS Marketing Software Usage
SMS Marketing Software Usage Growth Facts SMS marketing is a huge growth opportunity area for companies of all sizes, and it's not difficult to understand the reason. It's cheap (text only costs a few cents, especially when purchased in bulk) and it's easy to track return on investment. But most SMS marketing is direct and personal. Think of it this way: if you send a marketing e-mail to your customers, that's probably just one of the dozens they will get that day. Some of them tend to open your email, which means you have to send it to thousands of potential customers to make this exercise useful. Not so with SMS. Most people receive relatively few text messages from companies (we will investigate why one day) and it is very difficult to ignore texts when they arrive. If you send 10,000 emails in a marketing campaign , only a few hundred will likely be read - even if you have brilliant titles, good copies, and bold offers. However, if you send an SMS